Neuvana

End-to-End Brand & Growth Strategy

Neuvana is a wellness tech brand on a mission to help people find calm through neuroscience. When they were ready to evolve, they needed more than just a visual refresh—they needed a brand experience that felt elevated, modern, and aligned with their purpose. From redefining their identity to transforming the user journey across their app, website, and marketing channels, we set out to build a brand that not only looks good but performs.

Rooted in clarity and conversion, the Neuvana rebrand blends calm sophistication with strategic function. The updated brand lives across their app UX, a fully redesigned website, automated email and SMS journeys, influencer campaigns, print and digital ads—even down to their loyalty program. Every piece was built to support connection, consistency, and growth.

Services Provided

Brand Strategy & Identity
• Developed a complete brand guidelines system
• Unified tone, color palette, typography, and visual direction
• Established a modern, wellness-focused aesthetic
Website Redesign
• Full website overhaul with a conversion-first layout
• Streamlined navigation and improved site performance
• Infused storytelling and brand purpose throughout
App UX/UI Rebrand
• Reimagined mobile user interface
• Integrated new branding across the app experience
• Improved usability and visual consistency
Email & SMS Marketing
• Built automated email and SMS flows
• Created high-converting templates and segments
• Increased retention and repeat customer engagement
Ad Creative & Production
• Produced video commercials and promotional assets
• Designed print ads for national wellness publications
• Launched digital ads across Meta, Google, Pinterest, and YouTube
CRM & Platform Integration
• Integrated marketing automation tools with CRM and eCommerce platforms
• Streamlined segmentation, tracking, and targeting across channels
• Enabled real-time segmentation, tracking, and lifecycle targeting