From Manual to Automated: Full-Funnel Marketing Revamp
MRC is a litigation support company serving legal teams and Fortune 500 clients across complex case types. When they needed to modernize their marketing engine, the goal wasn’t just automation—it was acceleration. From outdated systems and manual processes to a streamlined digital strategy, I led a full transformation that brought scalability, visibility, and measurable growth to their marketing and sales operations.
I transitioned their team from Pardot to Klaviyo, building full-funnel automations that nurtured leads, closed deals, and digitized onboarding for seamless handoff between sales and operations. I also implemented a LinkedIn content strategy that positioned MRC as a trusted voice in the legal industry, increasing reach and engagement with both potential clients and internal advocates. Through SEO-driven blog content and backlink building, we expanded MRC’s digital footprint and drove a steady increase in qualified website traffic.
At every stage, the focus was the same: strategic systems, clear messaging, and scalable infrastructure to power long-term growth.
LinkedIn Strategy & Brand Authority
Lifecycle Marketing Automation
With over 40 years of experience and a highly exclusive client list, MRC is a trusted industry leader in litigation support. Their reputation is built on precision, compliance, and discretion—so any marketing strategy had to reflect the same level of sophistication.
To bring structure and scalability to their lead engagement efforts, I transitioned MRC from an outdated email platform to Klaviyo, unlocking advanced segmentation, automation, and performance tracking. From initial inquiry to onboarding and long-term retention, I built full-funnel lifecycle automations designed to nurture leads, close deals, and enhance the client experience—all without adding friction to internal workflows.
Each sequence was carefully tailored to reflect the tone and trust MRC is known for, while strategically guiding prospects through their buyer journey. While the work remains behind the curtain, the results speak for themselves: streamlined operations, stronger follow-through, and a measurable increase in marketing efficiency.
From Feedback to Strategy: Scalable Research in Motion
With the goal of turning qualitative feedback into actionable strategy, I led the design and automation of MRC’s internal market research engine—built to scale, inform, and evolve the business.
To do this, I created a series of automated feedback loops through Klaviyo and a digital survey provider. Each survey was paired with custom-designed email flows and scoring logic to track sentiment, buyer behavior, and market positioning over time.
THE RESULTS?
Beyond automation, I established a quarterly reporting cadence to distill survey data into insights. These reports provided leadership with a pulse on customer perception and delivered strategic recommendations—ranging from messaging tweaks to sales enablement improvements.
This system not only removed the manual burden of outreach, but positioned MRC to make smarter, faster decisions with real-time customer feedback at their fingertips.