Turning Clicks into Customers.

Website & Conversion Optimization

THE CHALLENGE:

A claims adjusting company had high website traffic but low conversion rates. Their website lacked clear user journeys, had outdated UX/UI, and were not optimized for lead generation. Despite increasing site visitors by 230% over six months, conversions remained stagnant.

THE SOLUTION

  • Strategic UX & Navigation:

    Simplified user journeys to guide visitors toward key actions.

  • High-Impact Messaging:

    Rewrote copy to focus on audience pain points and value-driven solutions.

  • Lead Capture Optimization:

    Integrated interactive forms, clear CTAs, and exit-intent pop-ups to drive conversions.

  • Mobile & Speed Enhancements:

    Improved load time and responsiveness across devices to reduce drop-offs.

THE RESULTS

  • 📈 40% increase in lead generation within the first 60 days post-launch.

  • 📉 40% increase in lead generation within the first 60 days post-launch.

  • 💼 Stronger lead quality, resulting in more booked consultations and higher conversion potential.