Scaling Brands. Maximizing ROI.

Marketing Strategy & Lead Gen

THE CHALLENGE:

A B2B SaaS company was spending heavily on digital ads but were not seeing a strong return on investment (ROI). Their customer acquisition costs were too high, and audience targeting was ineffective.

THE SOLUTION

  • Precision Audience Targeting:

    Leveraged geo-targeting, behavioral data, and lookalike audiences to refine reach.

  • Creative A/B Testing:

    Developed and tested multiple ad variations to improve performance and user engagement.

  • Budget Allocation & ROAS Optimization:

    Reallocated budget toward top-performing channels and placements.

  • Retargeting & Funnel Optimization

    Built strategic retargeting flows to re-engage high-intent users and streamline conversions.

THE RESULTS

  • 📈 5x return on ad spend (ROAS) through smarter budget allocation and targeting.

  • 📉 60% decrease in customer acquisition costs, improving campaign efficiency.

  • 💰 Higher-quality lead volume while reducing overall ad spend waste.