CASE STUDY · MEDICAL RESEARCH CONSULTANTS

Building a Modern Revenue Engine for a Legacy Industry

THE CHALLENGE

MRC is a litigation support company trusted by law firms, corporate legal departments, and Fortune 500 organizations navigating high-stakes litigation. Over the course of my tenure, I led a full-scale transformation spanning marketing automation, digital strategy, client experience, market research, SEO, content development, and brand positioning.

EXECUTIVE SUMMARY

The challenge, the transformation, the impact.

MRC is a litigation support company trusted by law firms, corporate legal departments, and Fortune 500 organizations navigating high-stakes litigation. As the company expanded, its marketing infrastructure struggled to keep pace — processes were manual, systems were fragmented, and valuable opportunities were slipping through the cracks.

The Challenge+

MRC had built a respected reputation over four decades, but many marketing and client-facing processes remained manual. Lead nurturing lacked consistency, onboarding required significant administrative effort, and visibility into marketing performance was limited.

The Transformation+

I redesigned the marketing ecosystem from the ground up — implementing lifecycle automation, modernizing client journeys, launching a thought leadership strategy, and building scalable market research programs.

The Impact+

The result was a connected revenue engine that improved operational efficiency, strengthened brand authority, increased marketing visibility, and established scalable systems designed to support future growth.

HOW THE TRANSFORMATION HAPPENED

LinkedIn strategy & brand authority.

As competition within the litigation support industry increased, MRC needed a stronger digital presence to reinforce its reputation and expertise. I developed a LinkedIn content strategy centered around educational content, industry trends, and thought leadership.

Thought leadership content
Employee advocacy
Industry education
Blog amplification
Brand visibility
Audience engagement

MARKETING AUTOMATION

Building a scalable client lifecycle.

As MRC continued to grow, consistency across the client journey became increasingly important. To create a more scalable foundation, I led the migration from Pardot to Klaviyo and rebuilt the lifecycle marketing ecosystem from the ground up.

Pardot → Klaviyo Migration

Rebuilt the lifecycle marketing ecosystem on a more modern, scalable platform.

Lead Nurture Workflows

Guided prospects from initial inquiry through onboarding with automated sequences.

Client Onboarding Automation

Reduced manual effort and improved operational efficiency for the client-facing team.

Survey Automation, Audience Segmentation & Sales Enablement

Layered feedback, segmentation, and enablement tools into the same connected ecosystem.

CUSTOMER INTELLIGENCE

Turning feedback into strategy.

To better understand customer sentiment and market perception, I built MRC’s first scalable voice-of-customer program designed to continuously collect, analyze, and operationalize feedback — giving leadership visibility into satisfaction, brand perception, and competitive positioning.

SEO & CONTENT MARKETING

Building organic authority at scale.

As MRC expanded its digital marketing efforts, content became a key driver of visibility, credibility, and long-term growth. The objective wasn’t simply to publish blogs — it was to create a content ecosystem that educated prospects, supported search visibility, and reinforced MRC’s position as a trusted litigation support partner.