BMC Software needed a more connected, repeatable revenue engine across enterprise and mid-market accounts — one that combined AI-enabled prospecting, cross-functional GTM alignment, and hands-on team leadership.
At BMC Software, I led digital sales and business development initiatives focused on pipeline creation, new logo acquisition, and expansion growth across enterprise and mid-market accounts. Working across Sales, Marketing, Enablement, Partner organizations, and Field teams, I helped build scalable go-to-market motions that improved conversion, accelerated opportunity creation, and supported measurable revenue growth.
As account volumes increased and prospecting expectations grew, traditional research methods created a bottleneck. I developed AI-powered prospecting workflows, prompt libraries, account research frameworks, and repeatable operating processes that enabled the team to identify business challenges, prioritize opportunities, and personalize outreach at scale.
Marketing, Digital Sales, Enablement, Field Sales, and Partner organizations all played critical roles in revenue generation, yet execution often remained fragmented across teams. I focused on building repeatable operating motions that connected strategy to execution — through stronger qualification frameworks, AI-enabled research workflows, account prioritization, and tighter cross-functional alignment.
Combined intent data, account research, AI-driven insights, and seller intelligence into a unified prioritization framework.
Connected Digital Sales, Marketing, Field Sales, Enablement, and Partner teams through shared processes and qualification standards.
Built scalable pipeline generation programs that contributed to more than $13M in qualified pipeline.
Great systems create consistency. Great leaders create growth. Through structured coaching, enablement programs, career development planning, and performance management, I worked to build a culture centered on accountability, growth, and continuous improvement.
