A claims adjusting company had high website traffic but low conversion rates. Their website lacked clear user journeys, had outdated UX/UI, and was not optimized for lead generation. Despite increasing site visitors by 230% over six months, conversions remained stagnant.
Simplified user journeys to guide visitors toward key actions.
Rewrote copy to focus on audience pain points and value-driven solutions.
Integrated interactive forms, clear CTAs, and exit-intent pop-ups to drive conversions.
Improved load time and responsiveness across devices to reduce drop-offs.