A B2B SaaS company was spending heavily on digital ads but were not seeing a strong return on investment (ROI). Their customer acquisition costs were too high, and audience targeting was ineffective.
Leveraged geo-targeting, behavioral data, and lookalike audiences to refine reach.
Developed and tested multiple ad variations to improve performance and user engagement.
Reallocated budget toward top-performing channels and placements.
Built strategic retargeting flows to re-engage high-intent users and streamline conversions.