A direct-to-consumer medical device company struggled with low email and SMS engagement. Despite an existing email list of 6K and an SMS list of 1,500, engagement rates were below industry benchmarks.
Sent targeted, behavior-based messages that pushed open rates to 72% (industry avg: ~25%).
Built smart workflows that nurtured leads and boosted conversions by 40%.
Launched timely SMS flows, increasing direct response rates by 3x and improving customer retention.
Tested subject lines, copy, and send times to maximize engagement and ROI.